Direct Response Website System

The Lucky Web Design Direct Response website platform is the perfect site to market a new product line when using multiple forms of marketing such as TV, Print, and Direct Mail.  The site is designed to capture impulse buyers being directed to your site from your marketing campaigns.  This specialized system can help you track the effectiveness of your marketing channels as well as raise your average ticket using our linear upsell engine.

Key Features:

Product Categories:

• Unlimited Categories
• Landing Page for each category - Free, Regular or Up sell
• Sorting and Save Product Order
• Custom Sub Header for each category ( WYSIWYG)
• Custom URL trail

Products:

• Add Product
• Define Up sell for product
• Select Category
• Product SKU
• Product Price
• Shipping Price
• Deferred Payment for FREE TRIALS ( Enable or Disable)
• Deferred Days ( Bill deferred price in X days)
• Deferred Price
• Inventory Control and Alerts
• Auto Order/ Auto Ship
• Auto Order Price
• Active/Inactive Product
• WYSIWYG Editor

Pixels: (Applicable for Affiliate Marketing)

• Add pixel
• Pixel is provided by the affiliate or marketing company that is promoting the product
• The system tracks the affiliate ID and product ID in the entire session. (start to end)
• Custom scripts fire the corresponding pixel only after successful order.
• Pixels per category
• Activate or De-activate pixel
• Custom parameters like order ID, transaction, amount are passed to affiliate for tracking
• Also posts to internal affiliate marketing module.

Other Shopping Cart Features:

• Tax - Calculates Tax percentage for the defined states.
• Payment Gateway - PayPal, Authorize.net, Blue Pay
• Confirmation Email - Email sent automatically after every sale to customer. Customizable area with WYSIWYG editor
• Shipping Confirmation Email - Once status is changed to SHIPPED, email is sent to customer with tracking number details and link. Customizable area with WYSIWYG editor
• Thank you Text - Customizable area with WYSIWYG editor to display thank you message after sale on website.

Reporting:

• Orders - Lists all orders ( declined, charged and incomplete)
• Notes - Notes can be added for each order for customer relations.
• Status Updates - OPEN, CHARGED, DEFERRED CHARGED, SHIPPED, CANCELLED, RETURNED, DECLINED, CHECK .Any custom status can be created based on client requirements
• Filter Controls - order ID, Date, Status, Transaction ID, Ship To, Bill To
• Delete order/s.
• Sales Report by Date Range
• Export to Excel by status and Date Range
• Unsubscribed - Access to all affiliates promoting the campaign to access the "Do NOT EMAIL" list.
• Auto Order Report - Generates reports for all auto orders shipped or open

Newsletter Module:

• Auto Subscribe -
• Unsubscribe - Automatic
• Groups - Ability to Create Groups from existing Users.
• Html templates -
• Mail Blaster -
• Import/Export - Import and export email lists.
• Send Options: HTML/Text

Affiliate Marketing Module: (Included if online marketing package is purchased)

• Pay-per-Sale (% from sales).
• Pay-per-Sale (flat rate).
• Pay-per-Click (For unique visitors).
• One-time Pay-per-Sale (flat rate for first purchase by certain customer)
• One-time Pay-per-Sale (% from first sale).
• Adjustable recurring duration (per individual sale).
• Ability to group products and adjust setting per group.
• Banner and text linking codes system.
• Manage unlimited affiliates.
• Adjustable payout amount per affiliate (%).
• Integrated mailing system (from admin to all affiliates, approved/non-approved affiliates)
• 1st and 2nd tier affiliate commissions (All commission adjustable by admin).
• Built-in Pay Pal module for payout commissions.
• Ability to create printable version of reports.
• Multi-language support.
• Integrated helpdesk ticketing system

Site Administration:

• Users and Groups
• Create different user levels - Staff, Administrator, Copy writer, affiliate
• Assign Privileges - Assign relevant sections only for company users.
• One login page for all users
• Full administrative control for administrators
• Ability to delete users or edit profiles

Affiliate Administration: (Included if online marketing package is purchased)

• Manage affiliate accounts.
• Upload banners and create text ads to be used by your affiliates
• Manage and view statistics of all sales
• Manage payouts for affiliates
• Adjust color settings for affiliates control area to fit your site design.
• Ability to create several admin accounts
• bi-weekly periods in all reports
• TODO reminders to approve affiliates/sales
• Integrated helpdesk ticketing system
• Automated payouts with PayPal
• Manual payouts
• Last viewed items box
• Traffic statistic per each affiliate (referrer URL and incoming IP)
• Integrated database backup system.
• Add admin accounts