BOCA RATON, Florida - The Mattera Reserve, the innovative private investment firm, today announced legendary firm Lucky Web Design (www.LuckyWebDesign.com) as its first ever full-service advertising online agency of record. The agency will work collaboratively with the founder John A. Mattera to develop distinctive, lasting marketing campaigns beginning mid 2010. The announcement is a hallmark in the private investment firm's history, marking the first time The Mattera reserve will utilize an online agency to provide expert creative guidance. Lucky Web Design will also provide strategic online media planning, production, digital marketing, e-commerce and account management support.
After an extensive ten-month search process, Lucky Web Design was selected from more than 50 leading agencies because of their keen grasp of the private investment firm's philosophy and the importance of its esteemed heritage. Initial brand work from Lucky Web Design is expected to run in the second half of 2010.
"The Mattera Reserve is a proud, independent, private investment firm and we need the perfect partner to help market our image to our old and new clients," said John A. Mattera.
The Mattera reserve has conducted thorough consumer research over the past several years in order to better understand the branding techniques that Lucky Web Design will bring to the investment industry. Findings have demonstrated that The Mattera reserve brand is sought out by a broad spectrum of investors because of the value, knowledge and innovation inherent in each investment. As a result, demand for The Mattera Reserve crosses all cutting edge investment theories, whether found in the Europe or Australia or right here in Fort Lauderdale Florida, to name a few.
Historically, The Mattera Reserve has managed creative advertising in-house, developing memorable and targeted efforts. The announcement allows The Mattera Reserve in-house creative art department to focus more strategically on the company's retail marketing goals for the future.
The Mattera Reserve chose to align with one of the strongest, industry-leading online advertising agencies in order to best communicate their unparalleled position within the marketplace as their investments reach a broadening investor base ranging from all successful industry sectors.
"We could not be more excited to work with The Mattera Reserve," said Jimmy Demestre, Vice President | Business Development for Lucky Web Design. "It's not very often that you are provided the opportunity to work with a prestige's company. The Mattera Reserve values of hard work, toughness and pride sync nicely with our own."
About The Mattera Reserve
Established in 2004, by John A. Mattera, The Mattera Reserve is one of the world's leading private investment firms. The Mattera Reserve is a firm that originates, structures and acts as lead equity investor in management-led buyouts, strategic equity investments, equity private placements, and growth capital financing. For more information about The Mattera Reserve, visit www.TheMatteraReserve.com
