iRenew bracelets came onto the scene in 2010 and were an instant hit. With their proprietary BioField Technology infused into silicone bracelets claiming to increase the wearer’s strength, energy and balance. Even a double blind study confirmed a noticeable difference in test subjects over placebo.
Lucky Web Design was hired early on to assist with the deployment of an eCommerce shopping cart for iRenew’s corporate website. Our role quickly evolved and soon we were completely redesigning their corporate site and a series of direct response sites to maximize the traffic from DRTV campaigns in the US and Canada. We also took an active role in the management of iRenew’s affiliate network and social media initiatives.